The Influence Of Street Style Blogs On Fashion

As an increasing number of people are now using the Internet as their main source of information, the demand for street style blogs is also rising. Street style blogs are blogs which are written by everyday people, without the aim of advertising and selling to the readers. That's what makes them such an interesting read. People feel that they can relate more to blogs, than they would to articles in magazines, as these are usually written as a means of promoting a brand so are more difficult to believe. Street style blogs are based on real people, and feature trends which can be found on the street. They usually cover personal style, the fashion world and clothing.

 People enjoy reading blogs as they are written by everyday people, like themselves. In the ever changing and evolving world of fashion, blogs are even more influential. The variety of topics they cover, means they cater for a whole range of styles and interests, and are a good way for fashionistas to keep their finger on the pulse. Magazines tend to cover the same types of topics, whereas blogs cover everything you can possibly imagine. If you do a google search for any fashion related topic, you are almost guaranteed to find a relevant blog. This can be useful if, for example, you are not quite sure which colours go together, or are looking for some advice on what to wear for an important event. This instant accessibility is another reason why blogs are so popular.

 Blogs can provide great ideas and advice, at no cost to the reader. They save the cost of buying expensive magazines but can be just as informative. They are also more recent, as many are updated on a daily basis, unlike magazines which are published on a weekly/monthly basis. One of the main attractions of street style blogs, is that you can find out minute details about events, such as catwalk shows, instantly after they have taken place. Many sites which have blogs, also have fashion forums, giving consumers the opportunity to share their views, ideas and opinions.

 In the same respect, blogs can also be influential for designers. They are a means for designers to discover our fashion inspiration, which allows them to cater their designs for our needs. Street blogs can really have an influence on the current trends. It is also a way for designers to get some free publicity and recognition. Designers are becoming more aware of the influence of blogs and how beneficial they can be. If the blog contains a link to their website, it can be a good way to create more traffic, and hence, more sales.

 The use of street style blogs for new fashion is set to increase over the oncoming years, as more people are writing blogs, and more blogs are being read. The demand is certain to further influence the fashion and styles we regularly see on the high street.